Journeys & marketing intelligence

Give every visit
a direction.

Understand where your visitors come from, what they do, and what to improve next. Connect your website, Google Ads and optional HighLevel CRM in one clear marketing workspace.

Start with a free report See how it works
7-day free trial  ·  One AI report  ·  Your existing website
A clearer view of your visitorsExample · 7 days
From first visit to conversionIllustrative visitor paths connect a landing page, services and pricing pages to a confirmed booking. A second route drops away. Landing pageServicesPricingAboutBookingExit
Website sessions258
Conversions15
Conversion rate5.8% website
✧   Your next experiment

Test a clearer consultation offer on the pricing page. Use your current conversion rate as the baseline.

Website → insights → next steps

Illustrative workspace. Example data, not a performance claim.

Built around the tools
you already use
Your website Google Ads HighLevel optional Your AI assistant via MCP
The bigger picture

Your marketing data.
A useful next step.

Xaylo connects the journey from an advert to a website action, then helps you decide where to focus.

01 / CONNECT

Bring your tools together.

Add a small script to your website. Connect Google Ads, and link HighLevel if you use it for your customer relationships.

Works with HTML and GHL websites.
02 / UNDERSTAND

Follow the whole visit.

See traffic sources, landing pages, visitor paths and confirmed conversions. Read advertising and CRM outcomes alongside them.

Each source keeps its own definitions.
03 / IMPROVE

Give your next move a reason.

Get AI analysis shaped by your goals, audience and offers. Use the evidence to prioritise experiments and build more relevant journeys.

Recommendations you review and act on.
Inside your workspace

From first click
to a more informed decision.

Tracking, personalisation and reporting, connected in a workspace that belongs to your business.

See where your traffic takes you.

Explore sessions, return visits, landing pages and paths to conversion. Compare sources and campaigns to see where visitors take action.

Paid search76
Email43
Referral28
Illustrative traffic mix · not live account data

Keep campaign intent.

Capture all five UTMs, Google click identifiers and landing pages. Keep first-touch, session and last non-direct context across visits.

Campaign attribution

Make the page relevant.

Match journeys to campaign intent, page paths or verified contact tags. Personalise marked headlines, descriptions and calls to action.

Customer journeys

Understand your adverts.

Read Google Ads spend, clicks, impressions, conversions and efficiency metrics. Explore campaigns, ads, keywords and available search terms through AI tools.

Google Ads reporting

Get a practical next step.

Generate traffic analysis and prioritised marketing recommendations, grounded in source metrics and your goals. Keep reports with their supporting evidence.

AI analysis & saved reports
Fits the way you work

Your website.
Your accounts.
Your choice.

Start with your website and advertising. Add CRM context whenever it is useful. Your website host and CRM are separate choices.

Start with the website you have.

Use a standard HTML website or a site builder that accepts custom scripts. Connect your Google Ads account to review acquisition and website performance together.

Your websiteVisits & journeys
Google AdsCampaign performance
HighLevelOptional CRM context
Xaylo
Traffic analysis  ·  AI recommendations  ·  Personalised journeys

Independent connections. One client-scoped workspace.

Your getting-started guide

A small setup.
A clearer picture.

Start collecting your own journey data and connect the accounts you want to include in your reports.

Open your workspace

Create your Xaylo workspace.

Sign in with your email link, or open Xaylo from an installed HighLevel location. Add your services, target audience, goals and constraints under Connections.

Add your website and tracking script.

Enter your website’s exact origin in Settings, then copy your script from Tracking into the site header. For a GHL website, use the site’s custom head tracking area.

For example, an origin is https://yourbusiness.com. Tracking starts after installation; it does not backfill earlier website visits.

Connect your advertising and optional CRM.

In Connections, authorise Google Ads and select your advertising account. Connect your own HighLevel location if you want customer and opportunity summaries.

GHL is optional for a website + Ads setup

Define a confirmed conversion.

Connect window.Xaylo.conversion() to a successful booking, purchase or enquiry. Use consistent campaign UTMs so your sources are recognisable.

A developer or website automation may be needed for this step. Linking the visit to a specific GHL contact also requires a signed contact link; it is not inferred from the visitor’s browser.

Explore, report and personalise.

Follow visitor paths in Overview. Open Reports to read source analysis and generate recommendations. In Journeys, create rules and mark page elements you want to personalise.

Google Ads conversions, website conversions and CRM pipeline outcomes are shown with their own definitions. Recommendations are advisory; you decide which changes to make.

Connected, with clear boundaries

Your tools keep the records.
Xaylo connects the insight.

Your CRM stays in HighLevel. Your advertising stays in Google Ads. Xaylo reads connected sources when you request analysis and saves your reports with supporting summary metrics.

A separate workspace for each clientConnections, strategy context, reports and AI access are scoped to the client that owns them.
Clear data ownershipXaylo retains its own journey events for 90 days. Saved reports remain until you delete them.
Your assistant, with controlled accessConnect an MCP-compatible assistant to your workspace’s reporting tools. Review its permissions and revoke access whenever you need.
Start with a clearer picture

Try a report.
Find your next move.

Start with your own traffic and connected source data. See what Xaylo can tell you about your marketing before continuing with a subscription.

Already have an account? Log in to your workspace

GET STARTEDYour introduction to Xaylo

7-day free trial

  • One AI report, with traffic analysis and recommendations
  • Up to 7 days of source analysis
  • Connect your website, Google Ads and optional GHL
  • Keep and revisit your saved report
Create your workspace

Additional AI reports require a subscription. After 7 days, a subscription is needed for new source analysis. Subscription pricing is shown in checkout. Account connection and tracking setup are required for live source data.

A few useful answers.

Before you start
Do I need a HighLevel account?

No. You can create a Xaylo account, install the tracking script on your website and connect Google Ads. HighLevel is an optional connection for business information, contact segments and opportunity outcomes.

Can I use Xaylo on a GHL website?

Yes. Add the tracking script to your GHL website’s custom head tracking area. Connect your own GHL location to include CRM context. The script also works on a standard HTML website with a separately connected GHL CRM.

What does the AI use to make recommendations?

Xaylo-managed prompts combine your business goals and audience with application-calculated traffic, advertising and CRM summary metrics. Reports include supporting evidence, confidence and source limitations. You can also access reporting tools through an authorised MCP connection.

Will Xaylo change my adverts or marketing automatically?

Advertising reports and AI recommendations are advisory. Xaylo can personalise website elements you explicitly mark and can add configured GHL contact tags after a linked conversion. You control published journeys and any changes made to your adverts or workflows.

Will my contacts and conversions be linked automatically?

Connecting GHL makes contact and opportunity summaries available. Website conversions need an explicit confirmed-conversion event. Linking a particular visit to a known GHL contact requires a signed contact link from a trusted integration. Xaylo does not assume that an anonymous visitor is a specific CRM contact.

Does Xaylo include contract documents or payment revenue?

The current GHL integration reads contacts and opportunities. It does not read signed contract documents or collected payments. CRM opportunity values are pipeline values, and Google Ads conversion value follows the conversion actions configured in that account.

What happens when my free allowance ends?

You need a subscription for further AI reports and, after a time-limited trial expires, new source analysis. Your saved reports remain readable. Paid reporting periods extend up to 90 days; your current allowance and billing options are available in the dashboard.

Make the next visit count.

Start with your website. Build a more informed marketing journey.

Get started with Xaylo